Chapter 2. What the Web Can-and Can t-Do for You

Chapter 2. What the Web Can ”and Can't ”Do for You

Can a Web presence benefit your business? Generally speaking, of course it can! But what kind of benefits can you expect? This chapter lists and explains the benefits of building a Web presence. But it also looks at the other side of the coin to explain what you shouldn't expect from your Web site.

In This Chapter

What the Web Can Do

What the Web Can't Do