Business Continuity Management is about more than just developing a plan for recovery in case of an outage. It takes a long, hard look at the way in which the organization does business. The goal is not to just reduce outage time, but also to find better ways to manage its products and services. The Business Continuity Institute (www.thebci.org), a professional body for business continuity management, defines business community management in the following terms:
Business Continuity Management is a holistic management process that identifies potential impacts that threaten an organization and provides a framework for building resilience and the capability for an effective response that safeguards the interests of its key stakeholders, reputation, brand, and value creating activities.