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Full Frontal PR[c] Getting People Talking About You, Your Business, or Your Product

ISBN: 1576600998
EAN: N/A

Year: 2005
Pages: 105

BUY ON AMAZON

• Table of Contents
• BackCover
• Full Frontal PR - Getting People Talking about You, Your Business, or Your Product
• Introduction
• Part I: The Dynamics of Exposure
• Chapter 1: Word of Mouth
• Going Verbal
• Hitch Your Wagon to a Star
• Fan Fare
• Tying a Buzz On
• Take It to the Streets
• Billions and Billions of Buzz Served Here
• Leave No Stone Unturned
• Chapter 2: The Press: Merchants of Exposure
• All Ears to You
• Got Ethics?
• Who Ya Gonna Get to Do the Dirty Work?
• Selling That There Story
• The Emily Post School of Media Manners
• Part II: The Nitty-Gritty
• Chapter 3: Power Tools for Building Buzz
• Timeline: Ninety Days to All-Out Buzz
• Chapter 4: Finding the Right News Hook
• Take Good Notes
• Look in the Couch Cushions
• Chapter 5: Winding Up for the Pitch
• Warming Up
• Sealing Up the Holes in Your Hull
• Dialing for Coverage
• Easy Does It
• You re on Third
• Chapter 6: It s YOUR Interview
• Practice Makes Perfect
• It s Not What You Say ....
• Speak Your Mind - Fiercely
• How to Give a Dy-No-Mite Interview
• Tips for Staying Out of Harm s Way
• It s Not the Clothes You Wear ...
• The Postmortem
• Part III: Taking Media Exposure to the Next Level
• Chapter 7: Source Filing 101
• Again, Do Your Homework
• Get This Party Started
• Doing the Two-Step
• Chapter 8: Going National
• The Momentum at Hand
• Serve It Hot
• Take It to the Top
• The Exclusive Story
• There s Enough for Everyone
• Chapter 9: That Internet Chapter
• You Must Be This Tall to Ride the Web
• Let s Talk about E-Mail, Baby
• Get Wired
• Research and Snoop, Dawg
• Give Away the Goods
• Modem Operandi: Online Gadgets and Gizmos
• Afterword: Why PR Doesn t Happen Overnight
• Appendix: The Cool Sources for a PR Wiz
• Buzz Your
• E Releases
• ENewsRelease
• Internet Media Fax
• The Journalist s Toolbox
• O Dwyer s
• PartyLine
• PR Made Easy
• PR News
• PR Newswire
• PR Week
• PRanywhere
• Press Access
• Public Relations Tactics
• Publicity Hound
• Ragan Communications, Inc.
• Relegence
• Vocus
• Index
• Index_B
• Index_C
• Index_D
• Index_E
• Index_F
• Index_G
• Index_H
• Index_I
• Index_J
• Index_K
• Index_L
• Index_M
• Index_N
• Index_O
• Index_P
• Index_Q
• Index_R
• Index_S
• Index_T
• Index_U
• Index_V
• Index_W
• Index_Y
• Index_Z
• List of Tables
• List of Sidebars