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Full Frontal PR[c] Getting People Talking About You, Your Business, or Your Product
Full Frontal PR[c] Getting People Talking About You, Your Business, or Your Product
ISBN: 1576600998
EAN: N/A
Year: 2005
Pages: 105
BUY ON AMAZON
Table of Contents
BackCover
Full Frontal PR - Getting People Talking about You, Your Business, or Your Product
Introduction
Part I: The Dynamics of Exposure
Chapter 1: Word of Mouth
Going Verbal
Hitch Your Wagon to a Star
Fan Fare
Tying a Buzz On
Take It to the Streets
Billions and Billions of Buzz Served Here
Leave No Stone Unturned
Chapter 2: The Press: Merchants of Exposure
All Ears to You
Got Ethics?
Who Ya Gonna Get to Do the Dirty Work?
Selling That There Story
The Emily Post School of Media Manners
Part II: The Nitty-Gritty
Chapter 3: Power Tools for Building Buzz
Timeline: Ninety Days to All-Out Buzz
Chapter 4: Finding the Right News Hook
Take Good Notes
Look in the Couch Cushions
Chapter 5: Winding Up for the Pitch
Warming Up
Sealing Up the Holes in Your Hull
Dialing for Coverage
Easy Does It
You re on Third
Chapter 6: It s YOUR Interview
Practice Makes Perfect
It s Not What You Say ....
Speak Your Mind - Fiercely
How to Give a Dy-No-Mite Interview
Tips for Staying Out of Harm s Way
It s Not the Clothes You Wear ...
The Postmortem
Part III: Taking Media Exposure to the Next Level
Chapter 7: Source Filing 101
Again, Do Your Homework
Get This Party Started
Doing the Two-Step
Chapter 8: Going National
The Momentum at Hand
Serve It Hot
Take It to the Top
The Exclusive Story
There s Enough for Everyone
Chapter 9: That Internet Chapter
You Must Be This Tall to Ride the Web
Let s Talk about E-Mail, Baby
Get Wired
Research and Snoop, Dawg
Give Away the Goods
Modem Operandi: Online Gadgets and Gizmos
Afterword: Why PR Doesn t Happen Overnight
Appendix: The Cool Sources for a PR Wiz
Buzz Your
E Releases
ENewsRelease
Internet Media Fax
The Journalist s Toolbox
O Dwyer s
PartyLine
PR Made Easy
PR News
PR Newswire
PR Week
PRanywhere
Press Access
Public Relations Tactics
Publicity Hound
Ragan Communications, Inc.
Relegence
Vocus
Index
Index_B
Index_C
Index_D
Index_E
Index_F
Index_G
Index_H
Index_I
Index_J
Index_K
Index_L
Index_M
Index_N
Index_O
Index_P
Index_Q
Index_R
Index_S
Index_T
Index_U
Index_V
Index_W
Index_Y
Index_Z
List of Tables
List of Sidebars
Full Frontal PR[c] Getting People Talking About You, Your Business, or Your Product
ISBN: 1576600998
EAN: N/A
Year: 2005
Pages: 105
BUY ON AMAZON
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Generating a Physical Database Schema
Logical Database Model Reports
Other Features and Best Practices
Identifying and Managing Project Risk: Essential Tools for Failure-Proofing Your Project
Identifying Project Schedule Risk
Managing Project Constraints and Documenting Risks
Quantifying and Analyzing Activity Risks
Managing Activity Risks
Closing Projects
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Getting Started
Command-Line Editing Keys
Networking Technologies
Specialized Networking Topics
A.1. IPv4 Subnetting
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About the Java Technology
Implementing Nested Classes
Questions and Exercises
Questions and Exercises
Applet Problems
Lean Six Sigma for Service : How to Use Lean Speed and Six Sigma Quality to Improve Services and Transactions
Getting Faster to Get Better Why You Need Both Lean and Six Sigma
Seeing Services Through Your Customers Eyes-Becoming a customer-centered organization
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Phase 3 Mobilization
Using DMAIC to Improve Service Processes
Special Edition Using FileMaker 8
Navigation
Working with External Data
Deploying and Extending FileMaker
Automatically Updating Plug-ins
FileMaker Extra: Soliant Development Standards
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