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- page 1
Buy on amazon.com >>
Laermer R.
,
Prichinello M.
<< Previous book
Next page >>
1
2
Table of Contents
Table of Contents
BackCover
Full Frontal PR - Getting People Talking about You, Your Business, or Your Product
Introduction
Part I: The Dynamics of Exposure
Chapter 1: Word of Mouth
Going Verbal
Hitch Your Wagon to a Star
Fan Fare
Tying a Buzz On
Take It to the Streets
Billions and Billions of Buzz Served Here
Leave No Stone Unturned
Chapter 2: The Press: Merchants of Exposure
All Ears to You
Got Ethics?
Who Ya Gonna Get to Do the Dirty Work?
Selling That There Story
The Emily Post School of Media Manners
Part II: The Nitty-Gritty
Chapter 3: Power Tools for Building Buzz
Timeline: Ninety Days to All-Out Buzz
Chapter 4: Finding the Right News Hook
Take Good Notes
Look in the Couch Cushions
Chapter 5: Winding Up for the Pitch
Warming Up
Sealing Up the Holes in Your Hull
Dialing for Coverage
Easy Does It
You re on Third
Chapter 6: It s YOUR Interview
Practice Makes Perfect
It s Not What You Say ....
Speak Your Mind - Fiercely
How to Give a Dy-No-Mite Interview
Tips for Staying Out of Harm s Way
It s Not the Clothes You Wear ...
The Postmortem
Part III: Taking Media Exposure to the Next Level
Chapter 7: Source Filing 101
Again, Do Your Homework
Get This Party Started
Doing the Two-Step
Chapter 8: Going National
The Momentum at Hand
Serve It Hot
Take It to the Top
The Exclusive Story
There s Enough for Everyone
Chapter 9: That Internet Chapter
You Must Be This Tall to Ride the Web
Let s Talk about E-Mail, Baby
Get Wired
Research and Snoop, Dawg
Give Away the Goods
Modem Operandi: Online Gadgets and Gizmos
Afterword: Why PR Doesn t Happen Overnight
Appendix: The Cool Sources for a PR Wiz
Buzz Your
E Releases
ENewsRelease
Internet Media Fax
The Journalist s Toolbox
O Dwyer s
PartyLine
PR Made Easy
PR News
PR Newswire
PR Week
PRanywhere
Press Access
Public Relations Tactics
Publicity Hound
Ragan Communications, Inc.
Relegence
Vocus
Index
Index_B
1
2
Buy on amazon.com >>
Laermer R.
,
Prichinello M.
<< Previous book
Next page >>