Index_N

N

name dropping, use of, 95

national coverage

exclusives, 180–184

syndicated wire services, using, 176–180

using momentum and local coverage to get, 172–176

NBC Interactive, 163

Net Discussion, 164–165

Network Solutions, 198

News.com, 33, 55, 186

news hooks, finding, 25

competing with large companies, 82–84

controversial products, handling, 96–98

creating, 86–87, 98–99

“Next Big Thing” angle, 94–95

personality, cult of, 90–91

slow days and, 82–83

“story of the season” angle, 84–86

testing your wings, 91–93

turning mishaps into, 81

twists on existing themes/products, 87–89, 93–94

news outlets, small, 125–126

News Talkers, 206

Newsweek, 89

New York, 6, 13, 91

New York Daily News, 12

New York Observer, 13, 165

New York Post, 10, 12, 13, 96, 165

New York Times, 11, 13, 89, 92, 177, 186

New York Today, 11

Nickelodeon, 98

Nikkei, 177

Nine Months, 7–8

no comment statements, 121, 143

novelty features writers, 88

NY 1, 13