Index_I

I

Idealab, 167

iMarketing News, 167

Implementing Diversity (Loden), 6

information

embargo on, 51–52

leaks, 58–59

proprietary, 47

informed, being

role of, 17–20

sources and websites for, 20–21

Internet

See also e-mail

importance of, 185–188

industry websites, 198–200

searching for information on, 195–198

tools/websites, 200–208, 213–221

wire services, 194

Internet Media Fax, 215

interviews

agendas at, 126

bridging, 134, 141

confidence and, 128–129, 135–136

flagging, 134, 141–142

ground rules, setting, 138–139

in-person, 57–58

key messages, 137–138

physical appearance and, 145–147

practicing for, 129–131

purpose of, 127–128

repetition, use of, 132–135

speaking your mind, 135–137

tips for conducting, 137–142

tips for radio and TV, 130–131

tips for staying out of trouble, 142–145

Investorama, 91–92

investors, attracting, 91–93

I-PR, 208

IT/Ginger, 106–107