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television interviews, tips for, 130–131
testing, beta or product, 48–49
Theater in Our Time, 11
third-party validation, 37–40, 47, 64
Thornley, Evan, 130–131
timeline example for a media plan, 71–74
TiVo, 210
Today, 179, 180, 182
Tower Air, 161
Tower Light, 96
Trash Proof News Releases, 205
trend stories, 67–68
Tribune Co., 163
Twain, Mark, 159, 182, 183
Twentieth Century Fox, 7–8
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