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Bacon’s News Service, 197
Baltimore City Paper, 89
Barclay, Russell, 201
Barron, James, 13
BBC, 184
Beck, Marilyn, 13
Bell, Alexander Graham, 78
Berry, Halle, 8
beta testing, 48–49
Bezos, Jeff, 5, 98–99, 105, 107
BigStar Entertainment, 12–14, 82–84
Blair Witch Project, The, xv, 3–4
Blockbuster Entertainment, 82, 84
Bloomberg, 177
body language, 145–147
Bogosian, Eric, 11
Boiler Room, 102–103
Boston Herald, 96
Brand Week, 96
bridging, 134, 141
British Airways, 76
B-roll, 49–50
Bullock, Sandra, 8–9
BusinessWeek, 6–7
Business Wire, 70, 110, 194
Butterworth, Nicholas, 153
buzzkiller.net, 156–157
buzz marketing, 6–7
buzzwords, excluding, 123, 156–157
Buzz Your, 214
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