Index_B


B

Bacon’s News Service, 197

Baltimore City Paper, 89

Barclay, Russell, 201

Barron, James, 13

BBC, 184

Beck, Marilyn, 13

Bell, Alexander Graham, 78

Berry, Halle, 8

beta testing, 48–49

Bezos, Jeff, 5, 98–99, 105, 107

BigStar Entertainment, 12–14, 82–84

Blair Witch Project, The, xv, 3–4

Blockbuster Entertainment, 82, 84

Bloomberg, 177

body language, 145–147

Bogosian, Eric, 11

Boiler Room, 102–103

Boston Herald, 96

Brand Week, 96

bridging, 134, 141

British Airways, 76

B-roll, 49–50

Bullock, Sandra, 8–9

BusinessWeek, 6–7

Business Wire, 70, 110, 194

Butterworth, Nicholas, 153

buzzkiller.net, 156–157

buzz marketing, 6–7

buzzwords, excluding, 123, 156–157

Buzz Your, 214




Full Frontal PR[c] Getting People Talking About You, Your Business, or Your Product
Full Frontal PR[c] Getting People Talking About You, Your Business, or Your Product
ISBN: 1576600998
EAN: N/A
Year: 2005
Pages: 105

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