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Table of content
Introduction
Why We Love PR...
Chapter 1: Word of Mouth
When You Want Someone’s Attention, Just Whisper
It Happens to Be News, Dummy
Cruise the News
Chapter 2: The Press: Merchants of Exposure
The Power of the Press
Can’t We All Just Get Along (Starting Now)?
Five Ways to a Reporter’s Heart
Chapter 4: Finding the Right News Hook
The Feeding Frenzy
CEOs and the Word
Chapter 5: Winding Up for the Pitch
E-Mail: The Subject of It All
The Pitch That Cried Wolf
Chapter 6: It’s YOUR Interview!
Tips for Radio and TV Interviews
Chapter 7: Source Filing 101
With Buzz Abuzz, Somebody’s Bound to Get Stung
It’s Not All about You
Immediate Impact Zone
Chapter 8: Going National
Those Who Hesitate Are Lost
Why Any Press Is Good Press: Not!
Why Letters to the Editor Are PR
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Table of content
Full Frontal PR[c] Getting People Talking About You, Your Business, or Your Product
ISBN: 1576600998
EAN: N/A
Year: 2005
Pages: 105
BUY ON AMAZON
Qshell for iSeries
The EDTF Text Editor
Archives and Compression
Java Development Tools
C and C++ Development Tools
Appendix A Summary of Changes by Release
WebLogic: The Definitive Guide
Servlets and JSPs
Managing Domains
Performance, Monitoring, and Tuning
Security
SNMP Proxies
Cisco IOS in a Nutshell (In a Nutshell (OReilly))
Virtual Terminals (VTYs)
Interface Commands
ATM
Cable
Troubleshooting and Logging
Mapping Hacks: Tips & Tools for Electronic Cartography
Hacks 14-21
Hack 23. Explore David Rumseys Historical Maps
Hack 28. Experiment with Different Cartographic Projections
Hack 37. Tweak the Look and Feel of Web Maps
Hack 41. Plot Points on an Interactive Map Using DHTML
An Introduction to Design Patterns in C++ with Qt 4
tr() and Internationalization
Type Identification and qobject_cast
Qt 4 Models and Views
Run-Time Type Identification (RTTI)
Qt References
.NET-A Complete Development Cycle
Commonly Used Software Development Models
Using Pens and Brushes in GDI+
Accessing System Resources
Design of the Optimizations
Breakdown of the Code Modules
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