Index_E

E

eCandy, 86–87

Eisnor Interactive, 11

Elements of Style (Strunk & White), 191

e-mail

answering, 122

benefits and disadvantages of, 189–190

etiquette, 190–194

pitching by, 104–105

embargoes, 51–52

Empire NY, 113

ENewsRelease, 215

eNVOLV Solutions, 204–205

E! Online, 13

E Releases, 214–215

Esquire, 80

ethical issues, 29–31, 120

E*TRADE, 61–62, 79

events, 52–55

evergreen story, 181

eWeek, 56, 165

exclusives, 55–58, 180–184

ExpertPR, 15