Table of Contents

Full Frontal PR: Getting People Talking About You, Your Business, or Your Product
by Richard Laermer and Michael Prichinello	ISBN:1576600998
Bloomberg 2003 (233 pages)
This is a valuable road map to the land of buzz, and guide for snaring publicity. The authors provide examples of good and bad PR, and how to elicit media attention for yourself without the help of a PR firm and without a large budget.

Table of Contents
	Full Frontal PR—Getting People Talking about You, Your Business, or Your Product
	Introduction
	Part I - The Dynamics of Exposure
	Chapter 1	-	Word of Mouth
	Chapter 2	-	The Press: Merchants of Exposure
	Part II - The Nitty-Gritty
	Chapter 3	-	Power Tools for Building Buzz
	Chapter 4	-	Finding the Right News Hook
	Chapter 5	-	Winding Up for the Pitch
	Chapter 6	-	It’s YOUR Interview!
	Part III - Taking Media Exposure to the Next Level
	Chapter 7	-	Source Filing 101
	Chapter 8	-	Going National
	Chapter 9	-	That Internet Chapter
	Afterword	-	Why PR Doesn’t Happen Overnight
	Appendix	-	The Cool Sources for a PR Wiz
	Index
	List of Tables
	List of Sidebars