Index_C


C

Call Center, 125

Cannon, 69–70

Catrall, Kim, 69

celebrities, use of, 8–9, 28, 62, 69–70

“Celebrity Gossip,” 13

CEOs, role of, 88–89

Chief Executive, 156

Children’s Television Workshop (CTW), 97–98

Citigroup, 79

City Family, 87–89

clip book, 171–172

CNBC, 183–184

CNN, 183

CNN.com, 186

columnists, difference between reporters and, 32

Comic Book Resources, 198

competition, analysis of, 76–80

competitors, pitching stories to, 119–120

Conferenza, 202

contacts. See source filing

contact sheet, 57

copies of coverage, keeping, 170–172

correcting statements, 123–124

Couric, Katie, 77, 137, 179, 182

Crain’s New York Business, 89, 114

Crawford, Cindy, 123

crisis management, 50–51

Crowe, Russell, 8

Cure, The, 153




Full Frontal PR[c] Getting People Talking About You, Your Business, or Your Product
Full Frontal PR[c] Getting People Talking About You, Your Business, or Your Product
ISBN: 1576600998
EAN: N/A
Year: 2005
Pages: 105

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