PRanywhere

www.pranywhere.com

Part of the LexisNexis media kingdom, PRanywhere.com is a Web-based contact management system that not only lets you search for the right editor to pitch your story to but also gives you detailed info on the editors: whether they prefer e-mail pitches versus phone calls, what times are best to pitch them, and what they look for in a relationship. So that you don’t make a fool of yourself, the site helps you avoid pitching to the same person twice. PRanywhere also lets you annotate the database with notes for each conversation.

Of course, PRanywhere isn’t the only service on the Web like this, but it’s one of the fastest and easiest-to-use databases available, and when you’re trying to put a media list together or do research, speed and simplicity are job one.