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Agility and Discipline Made Easy: Practices from OpenUP and RUP

ISBN: B004V9MS42
EAN: 2147483647

Year: 2003
Pages: 164

Authors: Per Kroll, Bruce MacIsaac

BUY ON AMAZON

• Table of Contents
• BackCover
• Contemporary Research inE-Marketing, Volume 1
• Preface
• Chapter I: Social Oraclesas Advertising Tools in Programmable Businesses
• Introduction
• Analysis: YNM S Social Oracles
• Discussion: How Social Processes Become Advertising Tools viaTechnology Mediation
• Conclusion: Toward a Framework for DesigningProduct Oracles
• Summary
• References
• Endnotes
• Appendix A
• Appendix B
• Appendix C
• Chapter II: Economic Issues inAdvertising via E-Mail: Role for a Trusted Third Party?
• Introduction
• AdMediation: Emergence of Mediated E-MailAdvertising
• Economic Benefits of AdMediation
• References
• Endnotes
• Chapter III: WebPersonalization for E-Marketing Intelligence
• Introduction
• Data Collection
• Data Processing
• Personalized Output
• Personalization and Web-Mining
• Conclusions
• References
• Chapter IV: E-Commerce asKnowledge Management: Managing Consumer Knowledge
• Introduction
• Knowledge Management
• The Research Project
• Conclusions
• Recommendations
• References
• Appendix 1
• Chapter V: MSQ-Model: AnExploratory Study of the Determinants of Mobile Service Quality
• Introduction
• What is a Mobile Service?
• Mobile Service Quality
• Research Method
• Conceptual Model of MSQ
• Conclusions
• References
• Endnotes
• Appendix I. Glossary of Terms
• Appendix II. Evolution of the Mobile Internet
• Chapter VI: ExperiencingQuality: The Impact of Practice on Customers Preferences for and Perceptions of ElectronicInterfaces
• Fitness for Use or Use for Fitness
• Consumer Skill and Competitive Advantage
• Practice Makes Preference
• The Impact of Practice on Perception
• Changes in Preferences and Perceptions Over Time
• The Experiment
• General Discussion
• Limitations and Future Research
• References
• Endnotes
• Chapter VII: The Impact ofeBay Ratings and Item Description on Auction Prices: A Comparison of Designer Watches andDVDs
• Introduction
• Background and Literature Review
• The Impact of eBay Ratings on Prices
• The Role of Longevity
• Discussion
• References
• Endnotes
• Appendix
• Chapter VIII: ViralExperiences: Do You Trust Your Friends?
• Introduction
• Global Peers
• Marketing Viral Experiences
• Mapping the Viral
• Putting Up Posters
• Acknowledgments
• References
• Endnotes
• Chapter IX: Public Opinions ofOnline Privacy: Definitions, Assessment and Implications for Industry and Public Policy
• Introduction
• Role of Privacy and Privacy Polls in Society
• Privacy Polls and Public Opinion
• Assessment of Privacy Polls
• Conclusions
• References
• Chapter X: Online Privacy:Consumer Concerns and Technological Competence
• Consumer Concerns and Technological Competence
• Research Issues
• Privacy, Technology, and the Consumer
• Method
• Findings
• Discussion and Future Research Directions
• References
• Appendix 1
• Chapter XI: Using ServerLog Files and Online Experiments to Enhance Internet Marketing
• Introduction
• Classifications of Online Marketing
• The Nature of Web Log Data
• Passive Observation of Log Data
• Management Goals
• Active Experimentation
• Sample Empirical Results
• Conclusions and Call for Future Research
• References
• Chapter XII: CRM, KDD andRelationship Marketing: Requisite Trio for Sustainable E-Marketing
• Customer Relationships in Electronic Markets
• Review of CRM, KDD and Relationship Marketing
• Proposed Framework
• Elaboration, Illustration, and Rationale
• Summary and Concluding Comments
• References
• Chapter XIII: An InteractiveMarketing Communication Model in New Product Diffusion
• Introduction
• Conceptual Framework
• Data, Results and Discussions
• Conclusions
• References
• Endnotes
• Chapter XIV: ARhetorical-Prototype Mechanism for Creating International E-Marketing Materials
• Introduction
• International Spread of Online Access
• Text, Images, and the Visual Nature of Online Media
• Culture and Visual Design Expectations
• Rhetorical Theory: An Overview
• Prototype Theory: An Overview
• Prototype Theory and Acceptable Images
• A Rhetoric-Prototype Methodology to International Web SiteAnalysis
• Applications of the Method to Specific Audiences
• Implications for Managers
• Conclusions
• References
• Chapter XV: How InnovativenessInfluences Internet Shopping
• Introduction
• Hypotheses Development
• Method
• Analysis and Results
• Discussion
• References
• Index
• Index_B
• Index_C
• Index_D
• Index_E
• Index_F
• Index_G
• Index_H
• Index_I
• Index_J
• Index_K
• Index_L
• Index_M
• Index_N
• Index_O
• Index_P
• Index_R
• Index_S
• Index_T
• Index_U
• Index_V
• Index_W
• Index_Y
• Index_Z
• List of Figures
• List of Tables