List of Tables

Chapter II: Economic Issues in Advertising via E-Mail: Role for a Trusted Third Party?

Table 2-1: A list of companies offering advertising via e-mail

Chapter IV: E-Commerce as Knowledge Management: Managing Consumer Knowledge

Table 4-1: Key thinkers and characteristics of knowledge management models

Chapter V: MSQ-Model: An Exploratory Study of the Determinants of Mobile Service Quality

Table 5-1: Respondent characteristics

Chapter VI: Experiencing Quality: The Impact of Practice on Customers' Preferences for and Perceptions of Electronic Interfaces

Table 6-1: Rating scales

Table 6-2: Sample product category (Apple iMac)

Chapter VII: The Impact of eBay Ratings and Item Description on Auction Prices: A Comparison of Designer Watches and DVDs

Table 7-1: Prior research on impact of eBay feedback on winning bid price

Table 7-2: Description of variables

Table 7-3: Descriptive statistic

Table 7-4: Pearson correlation statistics for DVDs (n=172)

Table 7-5: Pearson correlation statistics for designer watches (n=117)

Table 7-6: Multiple regression

Chapter IX: Public Opinions of Online Privacy: Definitions, Assessment and Implications for Industry and Public Policy

Table 9-1: Summary of privacy polls : 1996-2002

Table 9-2: Results of specific measurements of online privacy

Chapter X: Online Privacy: Consumer Concerns and Technological Competence

Table 10-1: Participant profiles

Table 10-2: Key differences between high and low SPTC consumers

Chapter XI: Using Server Log Files and Online Experiments to Enhance Internet Marketing

Table 11-1: Results of ad banner click-throughs and follow up page requests

Chapter XII: CRM, KDD and Relationship Marketing: Requisite Trio for Sustainable E-Marketing

Table 12-1: Emerging CRM and e-marketing research agenda Source: Authors' research

Chapter XIII: An Interactive Marketing Communication Model in New Product Diffusion

Table 13-1: An interactive communication model

Table 13-2: Hypotheses for new medium effect on new product diffusion

Table 13-3: Hypotheses, diffusion parameters and results

Table 13-4: DVD player and VCR diffusion results

Chapter XV: How Innovativeness Influences Internet Shopping

Table 15-1: Scale items used in the study

Table 15-2: Scale characteristics

Table 15-3: Pearson correlations among the study variables

Table 15-4: Regression results