Table of Contents

   

Contemporary Research in E-Marketing, Volume 1
by Sandeep Krishnamurthy	ISBN:1591403723
Idea Group Publishing © 2005 (347 pages)
This innovative text brings the interdisciplinary work of e-marketing to one outlet, and fuels the cross-fertilization of ideas and dissemination of key research concepts.

Table of Contents
Contemporary Research in E-Marketing, Volume 1
Preface
Chapter I	-	Social Oracles as Advertising Tools in Programmable Businesses
Chapter II	-	Economic Issues in Advertising via E-Mail: Role for a Trusted Third Party?
Chapter III	-	Web Personalization for E-Marketing Intelligence
Chapter IV	-	E-Commerce as Knowledge Management: Managing Consumer Knowledge
Chapter V	-	MSQ-Model: An Exploratory Study of the Determinants of Mobile Service Quality
Chapter VI	-	Experiencing Quality: The Impact of Practice on Customers™ Preferences for and Perceptions of Electronic Interfaces
Chapter VII	-	The Impact of eBay Ratings and Item Description on Auction Prices: A Comparison of Designer Watches and DVDs
Chapter VIII	-	Viral Experiences: Do You Trust Your Friends?
Chapter IX	-	Public Opinions of Online Privacy: Definitions, Assessment and Implications for Industry and Public Policy
Chapter X	-	Online Privacy: Consumer Concerns and Technological Competence
Chapter XI	-	Using Server Log Files and Online Experiments to Enhance Internet Marketing
Chapter XII	-	CRM, KDD and Relationship Marketing: Requisite Trio for Sustainable E-Marketing
Chapter XIII	-	An Interactive Marketing Communication Model in New Product Diffusion
Chapter XIV	-	A Rhetorical-Prototype Mechanism for Creating International E-Marketing Materials
Chapter XV	-	How Innovativeness Influences Internet Shopping
Index
List of Figures
List of Tables