Index_I

I

independent- group -directed communications 277

inequality rules 173

information sensitivity 192

innovation effect 286

innovativeness 323

interactive audiences 167

interactive marketing communication 268, 269

interconnectivity 168

international e-marketing 301

Internet 167, 210, 229, 250, 268, 297

Internet diffusion 282

Internet marketing 226

Internet protocol (IP) 231

Internet service providers (ISPs) 232

Internet shopping 323

Internet usage 208