What is the Typical Methodology Used for a 360-Degree Feedback Process?

Initially, 360-degree feedback was collected primarily through paper/pencil administration methods. Hard copies of surveys were distributed to raters in various rater groups, completed, and then submitted to our organization for data input and reporting. In the past 5 years, most organizations have transitioned to a more streamlined and cost-effective administration method—the Internet. Our organization has developed a proprietary application that enables participants and raters of a 360-degree process to easily access and complete their surveys via the Internet.

The participants and raters receive specific communication upfront about the value of the 360-degree process, roles and responsibilities, expectations, and so on.

Participants usually are involved at some level in selecting-those individuals who will be asked to provide feedback. Once the individuals are identified, an e-mail is sent to each rater with specific instructions about how to access the online survey. Our process is completely confidential and anonymous for most rater groups. Typically, the responses imparted by the direct manager rater group are not anonymous and thus are identifiable in the report. This enables the direct manager to openly share his or her feedback and collaborate with the participant on the development of an action plan.

Raters usually have about 3 to 4 weeks to access the online system and respond to the survey. The typical response rate for our online administration is about 88 percent. Once all data have been submitted, the summary reports are processed and delivered to the participants. Most of those who participate in the process also take part in the feedback coaching sessions. This type of coaching enables the participant to further discuss the results with the assistance of a trained professional, who also helps the participant develop a meaningful action plan that will result in positive change.