It Won t Be Easy

It Won’t Be Easy

If all of this sounds like CMR is hard, that’s because it is. The problems inherent in implementing a customer relationship management project pale in comparison to the challenge of achieving benefits from customer management of relationships. It’s a giant step from CRM with its goal of making business better for the company to CMR, trying to make life better for the customer. It will require a clear understanding of what CMR is and a willingness for companies to change the ways they interact with customers.

Why CRM Doesn't Work(c) How to Win by Letting Customers Manage the Relationship
Why CRM Doesnt Work: How to Win By Letting Customers Manage the Relationship
ISBN: 1576601323
EAN: 2147483647
Year: 2003
Pages: 141

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