Chapter 15. ROI Tracking Tips

It doesn't matter whether you develop an in-house return on investment (ROI) tracking solution or utilize one from a third party. As long as you can track your paid listing sales, then "it's all good." Which should you choose? Well, entrepreneurs and companies without a programming team can save considerable time, money, and frustration by leasing or purchasing one of the types of ROI solutions discussed in this section. Numerous companies choose to run both. It's a good option. The premade ROI tracking solutions (from the search engines or tracking specialists) collect a substantial amount of marketing data that can be compared to the sales data from e-commerce solutions in-house programmers have designed.

Regardless of the ROI tracking solution you choose, you can get the most out of your data by following a few steps. Keep these tips, and the conversion issues discussed here, in the back of your mind as you select, and then implement a solution.