Underhill, Paco, 69
United States
deprivation of earlier times, 10–11
gross domestic product, 2–3
home ownership, 8–10
major household appliances and, 11–13
modern conveniences, ownership of, 9–10
standard of living, 8
Unity Marketing
baby boomer prediction, 69
clients and, 243–44
consumer motivation study, 38–46
Gifts and Decorative Accents Report, 232
surveys, 60, 61, 94, 146, 167, 190, 228, 231, 238
Unsafe at Any Speed (Nader), 249
Urban Entertainment Development Conference, 72
Urban Land Institute, 72
U.S. Bureau of Economic Analysis, 177
U.S. Center for Education Statistics, 257
Utilitarian purchases, 6, 24–25, 27–33
fantasies and, 29–30, 32–33, 65
Ronco Inventions, 28–29, 30, 31
usefulness of, 27–28
Yankee Candle, 34–35