Now it's time to animate. The trick here is to keep things moving smoothly enough so that the overall vibe is cool and consistent. I accomplish this by working the rhythm of the animation and varying only one or, at most, two factors, such as circle color and growth direction. The effect, hopefully, is both fluid and intriguing. The color circles lead the eye a half step ahead of the letter fade insit's a beautiful thing. Remember that distraction can be a powerful tool; use it to your advantage.