Global visual language is happening because of our need as graphic designers to communicate. Who knows perhaps corporate logos will be cut up and repurposed, in the same manner as hip-hop artists repurpose audio, to take on global meaning beyond their current meanings as corporate brands. But by developing a process that at the very least pays attention to G.V.L., technical environment, M.A.D., and the emotional center, we at hillmancurtis.com have been able to improve as designers and work toward better and more communicative motion graphics. |