Contemporary Research in E-marketing (Vol. 1)

Agility and Discipline Made Easy: Practices from OpenUP and RUP

ISBN: B004V9MS42
EAN: 2147483647

Year: 2003
Pages: 164

Authors: Per Kroll, Bruce MacIsaac

BUY ON AMAZON

Table of Contents
BackCover
Contemporary Research inE-Marketing, Volume 1
Preface
Chapter I: Social Oraclesas Advertising Tools in Programmable Businesses
Introduction
Analysis: YNM S Social Oracles
Discussion: How Social Processes Become Advertising Tools viaTechnology Mediation
Conclusion: Toward a Framework for DesigningProduct Oracles
Summary
References
Endnotes
Appendix A
Appendix B
Appendix C
Chapter II: Economic Issues inAdvertising via E-Mail: Role for a Trusted Third Party?
Introduction
AdMediation: Emergence of Mediated E-MailAdvertising
Economic Benefits of AdMediation
References
Endnotes
Chapter III: WebPersonalization for E-Marketing Intelligence
Introduction
Data Collection
Data Processing
Personalized Output
Personalization and Web-Mining
Conclusions
References
Chapter IV: E-Commerce asKnowledge Management: Managing Consumer Knowledge
Introduction
Knowledge Management
The Research Project
Conclusions
Recommendations
References
Appendix 1
Chapter V: MSQ-Model: AnExploratory Study of the Determinants of Mobile Service Quality
Introduction
What is a Mobile Service?
Mobile Service Quality
Research Method
Conceptual Model of MSQ
Conclusions
References
Endnotes
Appendix I. Glossary of Terms
Appendix II. Evolution of the Mobile Internet
Chapter VI: ExperiencingQuality: The Impact of Practice on Customers Preferences for and Perceptions of ElectronicInterfaces
Fitness for Use or Use for Fitness
Consumer Skill and Competitive Advantage
Practice Makes Preference
The Impact of Practice on Perception
Changes in Preferences and Perceptions Over Time
The Experiment
General Discussion
Limitations and Future Research
References
Endnotes
Chapter VII: The Impact ofeBay Ratings and Item Description on Auction Prices: A Comparison of Designer Watches andDVDs
Introduction
Background and Literature Review
The Impact of eBay Ratings on Prices
The Role of Longevity
Discussion
References
Endnotes
Appendix
Chapter VIII: ViralExperiences: Do You Trust Your Friends?
Introduction
Global Peers
Marketing Viral Experiences
Mapping the Viral
Putting Up Posters
Acknowledgments
References
Endnotes
Chapter IX: Public Opinions ofOnline Privacy: Definitions, Assessment and Implications for Industry and Public Policy
Introduction
Role of Privacy and Privacy Polls in Society
Privacy Polls and Public Opinion
Assessment of Privacy Polls
Conclusions
References
Chapter X: Online Privacy:Consumer Concerns and Technological Competence
Consumer Concerns and Technological Competence
Research Issues
Privacy, Technology, and the Consumer
Method
Findings
Discussion and Future Research Directions
References
Appendix 1
Chapter XI: Using ServerLog Files and Online Experiments to Enhance Internet Marketing
Introduction
Classifications of Online Marketing
The Nature of Web Log Data
Passive Observation of Log Data
Management Goals
Active Experimentation
Sample Empirical Results
Conclusions and Call for Future Research
References
Chapter XII: CRM, KDD andRelationship Marketing: Requisite Trio for Sustainable E-Marketing
Customer Relationships in Electronic Markets
Review of CRM, KDD and Relationship Marketing
Proposed Framework
Elaboration, Illustration, and Rationale
Summary and Concluding Comments
References
Chapter XIII: An InteractiveMarketing Communication Model in New Product Diffusion
Introduction
Conceptual Framework
Data, Results and Discussions
Conclusions
References
Endnotes
Chapter XIV: ARhetorical-Prototype Mechanism for Creating International E-Marketing Materials
Introduction
International Spread of Online Access
Text, Images, and the Visual Nature of Online Media
Culture and Visual Design Expectations
Rhetorical Theory: An Overview
Prototype Theory: An Overview
Prototype Theory and Acceptable Images
A Rhetoric-Prototype Methodology to International Web SiteAnalysis
Applications of the Method to Specific Audiences
Implications for Managers
Conclusions
References
Chapter XV: How InnovativenessInfluences Internet Shopping
Introduction
Hypotheses Development
Method
Analysis and Results
Discussion
References
Index
Index_B
Index_C
Index_D
Index_E
Index_F
Index_G
Index_H
Index_I
Index_J
Index_K
Index_L
Index_M
Index_N
Index_O
Index_P
Index_R
Index_S
Index_T
Index_U
Index_V
Index_W
Index_Y
Index_Z
List of Figures
List of Tables