Contemporary Research in E-Marketing, Volume 1 | |
by Sandeep Krishnamurthy | ISBN:1591403723 |
Idea Group Publishing © 2005 (347 pages) | |
This innovative text brings the interdisciplinary work of e-marketing to one outlet, and fuels the cross-fertilization of ideas and dissemination of key research concepts. | |
Table of Contents | |||
Contemporary Research in E-Marketing, Volume 1 | |||
Preface | |||
Chapter I | - | Social Oracles as Advertising Tools in Programmable Businesses | |
Chapter II | - | Economic Issues in Advertising via E-Mail: Role for a Trusted Third Party? | |
Chapter III | - | Web Personalization for E-Marketing Intelligence | |
Chapter IV | - | E-Commerce as Knowledge Management: Managing Consumer Knowledge | |
Chapter V | - | MSQ-Model: An Exploratory Study of the Determinants of Mobile Service Quality | |
Chapter VI | - | Experiencing Quality: The Impact of Practice on Customers™ Preferences for and Perceptions of Electronic Interfaces | |
Chapter VII | - | The Impact of eBay Ratings and Item Description on Auction Prices: A Comparison of Designer Watches and DVDs | |
Chapter VIII | - | Viral Experiences: Do You Trust Your Friends? | |
Chapter IX | - | Public Opinions of Online Privacy: Definitions, Assessment and Implications for Industry and Public Policy | |
Chapter X | - | Online Privacy: Consumer Concerns and Technological Competence | |
Chapter XI | - | Using Server Log Files and Online Experiments to Enhance Internet Marketing | |
Chapter XII | - | CRM, KDD and Relationship Marketing: Requisite Trio for Sustainable E-Marketing | |
Chapter XIII | - | An Interactive Marketing Communication Model in New Product Diffusion | |
Chapter XIV | - | A Rhetorical-Prototype Mechanism for Creating International E-Marketing Materials | |
Chapter XV | - | How Innovativeness Influences Internet Shopping | |
Index | |||
List of Figures | |||
List of Tables |