Endnotes


1 The Open Directory is a hierarchical organization of Web sites similar to Yahoo (www.Yahoo.com), but much larger and is outsourced to many of the top search engines, including Google (www.Google.com) and AOL (search.aol.com).

2 The fraction of users that visit a site and either purchase a product or fill out a form.




Contemporary Research in E-marketing (Vol. 1)
Agility and Discipline Made Easy: Practices from OpenUP and RUP
ISBN: B004V9MS42
EAN: 2147483647
Year: 2003
Pages: 164

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