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Chapter II: Economic Issues in Advertising via E-Mail: Role for a Trusted Third Party?
Table 2-1: A list of companies offering advertising via e-mail
Chapter IV: E-Commerce as Knowledge Management: Managing Consumer Knowledge
Table 4-1: Key thinkers and characteristics of knowledge management models
Chapter V: MSQ-Model: An Exploratory Study of the Determinants of Mobile Service Quality
Table 5-1: Respondent characteristics
Chapter VI: Experiencing Quality: The Impact of Practice on Customers' Preferences for and Perceptions of Electronic Interfaces
Table 6-1: Rating scales
Table 6-2: Sample product category (Apple iMac)
Chapter VII: The Impact of eBay Ratings and Item Description on Auction Prices: A Comparison of Designer Watches and DVDs
Table 7-1: Prior research on impact of eBay feedback on winning bid price
Table 7-2: Description of variables
Table 7-3: Descriptive statistic
Table 7-4: Pearson correlation statistics for DVDs (n=172)
Table 7-5: Pearson correlation statistics for designer watches (n=117)
Table 7-6: Multiple regression
Chapter IX: Public Opinions of Online Privacy: Definitions, Assessment and Implications for Industry and Public Policy
Table 9-1: Summary of privacy polls : 1996-2002
Table 9-2: Results of specific measurements of online privacy
Chapter X: Online Privacy: Consumer Concerns and Technological Competence
Table 10-1: Participant profiles
Table 10-2: Key differences between high and low SPTC consumers
Chapter XI: Using Server Log Files and Online Experiments to Enhance Internet Marketing
Table 11-1: Results of ad banner click-throughs and follow up page requests
Chapter XII: CRM, KDD and Relationship Marketing: Requisite Trio for Sustainable E-Marketing
Table 12-1: Emerging CRM and e-marketing research agenda Source: Authors' research
Chapter XIII: An Interactive Marketing Communication Model in New Product Diffusion
Table 13-1: An interactive communication model
Table 13-2: Hypotheses for new medium effect on new product diffusion
Table 13-3: Hypotheses, diffusion parameters and results
Table 13-4: DVD player and VCR diffusion results
Chapter XV: How Innovativeness Influences Internet Shopping
Table 15-1: Scale items used in the study
Table 15-2: Scale characteristics
Table 15-3: Pearson correlations among the study variables
Table 15-4: Regression results
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Table of content
Agility and Discipline Made Easy: Practices from OpenUP and RUP
ISBN: B004V9MS42
EAN: 2147483647
Year: 2003
Pages: 164
Authors:
Per Kroll
,
Bruce MacIsaac
BUY ON AMAZON
ADO.NET 3.5 Cookbook (Cookbooks (OReilly))
Retrieving Hierarchical Data into a DataSet
Replacing Null Values in a Strongly Typed DataSet
Displaying an Image from a Database in a Web Forms Control
. Storing XML to a Database Field
Transforming a DataSet Using XSLT
Documenting Software Architectures: Views and Beyond
Summary Checklist
Generalization Style
Discussion Questions
For Further Reading
Stakeholders of Interface Documentation
Lotus Notes Developers Toolbox: Tips for Rapid and Successful Deployment
Working with Pages
Display the Windows File Finder Dialog
Managing Database Access
Managing Access to Fields
Hiding a LotusScript Library
Lean Six Sigma for Service : How to Use Lean Speed and Six Sigma Quality to Improve Services and Transactions
Getting Faster to Get Better Why You Need Both Lean and Six Sigma
Success Story #2 Bank One Bigger… Now Better
The Value in Conquering Complexity
Success Story #4 Stanford Hospital and Clinics At the forefront of the quality revolution
First Wave Service Projects
Telecommunications Essentials, Second Edition: The Complete Global Source (2nd Edition)
Fiber Optics
LAN Interconnection and Internetworking
The Broadband Evolution
The Migration to Optical Networking
DSL Technology
Digital Character Animation 3 (No. 3)
Conclusion
Hierarchies and Character Animation
Transitions
Animating Dialogue
Acting and Story
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