References


Ang, I. (1982). Het Geval Dallas: Populaire Kultuur, Ideologie en Plezier . Amsterdam: SUA.

Banerjee, A. (1992). A simple model of herd behavior. Quarterly Journal of Economics , 110 , 797-817.

Banerjee, A. (1993). The economics of rumours. Review of Economic Studies , 60 , 309-27.

Barab si, A. L. (2002). Linked: The new science of networks . Cambridge: Perseus Publishing.

Bass, F. M. (1969). A new product growth model for consumer durables. Management Science , 15 (1), 215-227.

Buckner, K., Fang, H., & Qiao, S. (2002). Advergaming: A new genre in internet advertising. Retrieved February 5, 2003 from: http://www.dcs.napier.ac.uk/~mm/ socbytes/feb2002_i/9.html

Castells, M. (2000). The rise of the network society (2nd ed.) . Oxford: Blackwell.

Cowley, E., & Rossiter, J.R. (2002). Word-of-mouth communication: when hearing the opinions of other consumers during consumption matters. Retrieved July 17, 2003: http://www.marketing.unsw.edu.au/HTML/mktresearch/workingpapers/Cowley_Rossiter02_6.pdf

Dellarocas, C. (2003). The digitization of word-of-mouth: Promise and challenges of online feedback mechanisms. Retrieved September 30, 2003 from: http://ssm.com/abstract=393042

Dr ze, X., & Zuyfryden, F. (1999). Internet advertising: The medium is the difference. Retrieved on September 4, 2003 from: http://www.xdreze.org/vitae1.pfd

Du Gay, P., & Pryke, M. (2002). Cultural economy. London: Sage Publications.

Dyer, R. (1998). Stars. (Revised ed.). London: British Film Institute.

Frenzen, J., & Nakamoto, K. (1993). Structure, cooperation and the flow of market information. Journal of Consumer Research , 20 , 360-75.

Geursen, G. (1994). Virtuele Tomaten en Conceptuele Pindakaas: Hoe Interactiviteit, Zelforganisatie en Bewustzijnsverruiming de Marketing op zijn Kop Zetten. Deventer: Kluwer Bedrijfswetenschappen.

Gibson, J. J. (1979). The ecological approach to visual perception. Boston: Houghton Mifflin.

Gladwell, M. (2000). The tipping point: How little things can make a big difference . New York: Little Brown.

Godes, D., & Mayzlin, D. (2002). Using online conversations to study word of mouth communication. Retrieved October 3, 2003 from: http://mba.yale.edu/pdf/wom2.pdf

Granovetter, M. S. (1973). The strength of weak ties. American Journal of Sociology , 78 , 1360-80.

Grint, K., & Woolgar, S. (1997). The machine at work. Cambridge, UK: Polity Press.

Hutchby, I. (2001). Conversation and technology: From the telephony to the Internet. UK: Blackwell Publishers.

Jenkins, H. (1992). Textual poachers: Television fans & participatory culture. New York: Routledge.

Jenkins, H. (2002). Interactive audiences? In D. Harries (Ed.), The new media book. London: British Film Institute.

Johnson, S. (2001). Emergence: The connected lives of ants , brains , cities, and software. New York: Scribner.

Karinthy, F. (1929). L ncszemek. In Mindem M sk ppen Van . (pp. 85-90). Budapest: Atheneum Irodai es Nyomdai R.T. Kiad sa.

Katz, E., & Lazarsfeld, P.F. (1955). Personal influence . Glencoe, IL: Free Press.

Kottler, P. (2000). Marketing management: The millenium edition . Upper Saddle River, NJ: Prentice Hall.

Kottler, P. (2003). Marketing insights from A to Z: 80 concepts every manager needs to know . Hoboken, NJ: John Wiley & Sons.

Leuf, B. (2002). Peer to peer: Collaboration and sharing over the Internet. New York: Addison-Wesley.

Mayzlin, D. (2001). Promotional chat on the Internet . Ph.D. Dissertation, MIT, Sloan School of Management.

McRobbie, A. (2002). From Holloway to Hollywood: Happiness at work in the new cultural economy? In P. Du Gay & M. Pryke (Eds.), Cultural economy, (pp. 97-114) . London: Sage Publications.

Milgram, S. (1967). The small world problem. Physiology Today , 2 , 60-67.

Montgomery, A. (2001, March/April). Applying quantitative marketing techniques to the Internet. Interfaces, 31 (2), 90-180.

Negroponte, N. (1996). Digitaal Leven (transl.). Amsterdam: Prometheus.

Oram, A. (Ed.) (2001). Peer-to-peer: Harnessing the power of disruptive technologies. Sebastopol: O'Reilly & Associates.

Pine, J., & Gilmore, J. (1999). The experience economy: Work is theatre & every business a stage. Boston: Harvard Business School Press.

Reingen, P., & Kernan, J. (1986). Analysis of referral networks in marketing: Methods and illustration. Journal of Marketing Research , 23 , 370-378.

Robins, K. (1996). Into the image: Culture and politics in the field of vision. London: Routledge.

Rosen, E. (2000). The anatomy of buzz: How to create word-of-mouth marketing . New York: Doubleday.

Schmitt, B., & Simonson, A. (1997). Marketing aesthetics: The strategic management of brands, identity, and image. New York: The Free Press.

Shirky, C. (2000, November 24). What is P2P and what isn't? Retrieved November 3, 2002 from: www.openp2p.com

S derlund, M. (2000). Customer satisfaction, word-of-mouth intentions, and repurchase intentions: An empirical exploration of the potential for timing-of-measurement effects. Retrieved September 5, 2003 from: http://www.inomics.com/cgi/repec?handle=RePEc:hhb:hastba:1999_001

Uricchio, W. (2003). Cultural citizenship in the Age of P2P Networks (draft).

Waelbroeck, P. (2001). Word of mouth and the speed of innovation diffusion. Retrieved August 15, 2003 from: http://homepages.ulb.ac.be/~pwaelbro/paper07.pdf

Watts, D. (2003). Small worlds . Princeton, NJ: Princeton University Press.

Watts, D., & Strogatz, S. (1998). Collective dynamics of ˜small-world' networks. Nature , 393 , 440-442.

Wernick, A. (1991). Promotional Culture: Advertising, Ideology and Symbolic Expression. London: Sage.

Wilson, R. (2000, February 1). The six simple principles of viral marketing. Web Marketing Today, 70 , 2. Retrieved from: http://www.wilsonweb.com/wmt5/viralprinciples.htm




Contemporary Research in E-marketing (Vol. 1)
Agility and Discipline Made Easy: Practices from OpenUP and RUP
ISBN: B004V9MS42
EAN: 2147483647
Year: 2003
Pages: 164

flylib.com © 2008-2017.
If you may any questions please contact us: flylib@qtcs.net