References

America's Tastemakers, America's Tastemakers No. 1 and No. 2. (1959). The Public Opinion Index for Industry. Princeton: Opinion Research Corporation.

Baron R.M., & Kenny, D.A. (1986). The moderator-mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations . Journal of Personality and Social Psychology , 51 (6), 1173-1178.

Blalock, H.M., Jr. (1970). An Introduction to Social Research . Englewood Cliffs, NJ: Prentice-Hall.

Calder J., Phillips, L.W., & Tybout, A. (1981). Designing research for application. Journal of Consumer Research , 8 (2), 197-207.

Clark, L.A., and Watson, D. (1995). Constructing validity: Basic issues in objective scale development. Psychological Assessment , 7 (3), 309-319.

Cooper, R.G. (2001). Winning at New Products (3rd ed.). Cambridge, MA: Perseus Publishing.

Costa, P.T., & McCrae, R.R. (1992). Revised neo personality inventory and neo five- factor inventory professional manual. Odessa, FL: Psychological Assessment Resources.

Cronbach, L.J. (1987). Statistical tests for moderator variables : Flaws in analyses recently proposed Psychological Bulletin , 102 (3), 414-417.

Dollinger, S.J., & DiLalla, D.L. (1996). Cleaning up data and running preliminary analyses. In: F.T.L. Leong & J.T. Austin (Eds.), The psychology research handbook. Thousand Oaks, CA: Sage Publications, 167-176.

Dowling, G.R. (1999). Consumer innovativeness . In P.E. Earl & S. Kemp (Eds.), The Elgar companion to consumer research and economic psychology . Cheltenham, UK: Edward Elgar, pp. 111-115.

Gatignon, H., & Robertson, T.S. (1991). Innovative decision processes. In T.S. Robertson & H.H. Kassarjian (Eds.), Handbook of consumer behavior . Englewood Cliffs, NJ: Prentice-Hall, 316-348.

Gladwell, M. (2000). The tipping point . Boston: Little, Brown.

Goldsmith, R.E. (1990). The validity of a scale to measure global innovativeness. Journal of Applied Business Research , 7 , 89-97.

Goldsmith, R.E., & Foxall, G.R. (2003). The measurement of innovativeness. In L. V. Shavinina (Ed.), International handbook on innovation. Oxford, UK: Elsevier Science, 321-330.

Goldsmith, R.E., & Hofacker, C.F. (1991). Measuring consumer innovativeness. Journal of the Academy of Marketing Science , 19 (3), 209-221.

Goldsmith, R.E., & Lafferty, B.A. (2001). Innovative online buyer. In T. A. Suter (Ed.), Society for Marketing Advances Proceedings , 275-278.

Goldsmith, R.E., Freiden, J.B., & Eastman, J.K. (1995). The generality/specificity issue in consumer innovativeness research. Technovation , 15 (10), 601-612.

Hawkins, D.I., Best, R., & Coney, K.A. (1998). Consumer behavior: Building marketing strategy . Boston: McGraw Hill.

Hirschman, E. C. (1980). Innovativeness, novelty seeking, and consumer creativity. Journal of Consumer Research , 7 (3), 283-395.

Hurt, H. T, Joseph, K., & Cook, C. D. (1977). Scales for the measurement of innovativeness. Human Communications Research , 4 (1), 58-65.

Jackson, D.N. (1976). Jackson personality inventory manual . Goshen, NY: Research Psychologists Press.

Keller, E.B., & Berry, J.L. (2003). The Influentials: One American in ten tells the other nine how to vote, where to eat, and what to buy . New York: Free Press.

Manning, K.C., Bearden, W.O., & Madden, T. J. (1995). Consumer innovativeness and the adoption process. Journal of Consumer Psychology , 4 (4), 329-345.

Midgley, D.F., & Dowling, G.R. (1978, March). Innovativeness: The concept and its measurement. Journal of Consumer Research, 4 , 229-242.

Mohr, J. (2001). Marketing of high-technology products and innovations . Upper Saddle River, NJ: Prentice Hall.

Pallister, J.G., & Foxall, G.R. (1998). Psychometric properties of the Hurt-Joseph-Cook scales for the measurement of innovativeness. Technovation, 18 (11), 663-675.

Peter, J.P., & Olson, J.C. (1999). Consumer behavior and marketing strategy (fifth edition). Boston: Irwin McGraw-Hill.

Popkins, N.C. (1998). The five-factor model: Emergence of a taxonomic model for personality psychology. Retrieved from: http://www.personalityresearch.org

Rangaswamy, A., & Gupta, S. (1999). Innovation adoption and diffusion in the digital environment: Some research opportunities. Working Paper No. 02-1999, University Park, PA: Penn State University.

Rogers, E. M. (1995). Diffusion of innovations (4th ed.). New York: The Free Press.

SRI-BI. (2003). The VALS Types. Retrieved from: http://www.sric-bi.com/VALS/types.shtml

UCLA. (2003). How can I compare regression coefficients between two groups? UCLA Academic Technology Services. Retrieved from: http://www.ats.ucla.edu/stat/spss/faq/compreg2.htm