The following is a list of objectives that corporate personnel entrusted with intercultural management may like to keep in mind:
Beginning at the macro level, the culture of the organization should have a learning orientation.
The values embedded in the organization should espouse what has been termed the Protestant work ethic . Thus, managers of such organizations are expected to have a high commitment to excellence, and be capable of demonstrating high performance.
Managers should be socialized so that they share the same values. When those values are the ones mentioned above, then other cultural influences become of secondary consideration.
There are always possibilities for organizations to achieve better performance. Hence a learning organization should be constantly seeking superior modes of management. It should have capabilities for learning from other cultures.
Individual managers should possess personality traits such as cultural empathy and mental flexibility that enable them to be appreciative of diversity.
In manufacturing and marketing merchandise, the preferences of consumers should assume paramount importance. Hence, products should be developed for a particular target group, keeping in mind the cultural preferences of that group .
Internally, organizations should seek homogeneity regarding the values they espouse. Externally, however, they may need to develop an awareness of diverse markets and segment the market along cultural lines.