Presenting to Win: The Art of Telling Your Story, Updated and Expanded Edition
Presenting to Win: The Art of Telling Your Story, Updated and Expanded Edition
ISBN: 0137144172
EAN: 2147483647
EAN: 2147483647
Year: 2003
Pages: 94
Pages: 94
Authors: Jerry Weissman
- Main Page
- Table of content
- Copyright
- Praise for Presenting to Win
- FT Prentice Hall FINANCIAL TIMES
- Financial Times Prentice Hall Books
- Preface: What s Past Is Prologue
- Introduction: The Wizard of Aaaahs
- The Mission-Critical Presentation
- The Art of Telling Your Story
- Chapter 1. You and Your Audience
- The Problem with Presentations
- The Power Presentation
- Persuasion: Getting from Point A to Point B
- Audience Advocacy
- Getting Aha s
- Chapter 2. The Power of the WIIFY
- What s In It For You?
- WIIFY Triggers
- The Danger of the Wrong You
- Chapter 3. Getting Creative: The Expansive Art of Brainstorming
- The Data Dump
- Managing the Brainstorm: The Framework Form
- Brainstorming: Doing the Data Dump Productively
- Focus before Flow
- Chapter 4. Finding Your Flow
- The 16 Flow Structures
- Which Flow Structure to Choose?
- Guidelines for Selecting a Flow Structure
- The Value of Flow Structures
- The Four Critical Questions
- Chapter 5. Capturing Your Audience Immediately
- Seven Classic Opening Gambits
- Compound Opening Gambits
- Linking to Point B
- Tell em What You re Gonna Tell em
- 90 Seconds to Launch
- Winning Over the Toughest Crowd
- Chapter 6. Communicating Visually
- The Proper Role of Graphics
- Presenter Focus
- Less Is More
- Perception Psychology
- Graphic Design Elements
- Chapter 7. Making the Text Talk
- Bullets Versus Sentences
- Wordwrap
- Crafting the Effective Bullet Slide
- Minimize Eye Sweeps with Parallelism
- Using the Build
- Bullet Levels
- Verbal Style
- Visual Style
- Text Guidelines
- Chapter 8. Making the Numbers Sing
- The Power of Numeric Graphics
- Bar Charts
- Pie Charts
- Typography in Numeric Graphics
- The Hockey Stick
- Chapter 9. Using Graphics to Help Your Story Flow
- The 35,000-Foot Overview
- Graphic Continuity Techniques
- Presenter Focus Revisited
- Graphics and the 35,000-Foot View
- Chapter 10. Bringing Your Story to Life
- Verbalization: The Magic Ingredient
- Spaced Learning
- Internal Linkages
- Internal Linkages in Action
- Phraseology
- Chapter 11. Customizing Your Presentation
- The Power of Customization
- The Illusion of the First Time
- External Linkages
- Gathering Material for Customization
- External Linkages in Action
- Chapter 12. Pitching in the Majors
- End with the Beginning in Mind
- It All Starts with Your Story
- Practice, Practice, Practice
- Every Audience, Every Time
- Acknowledgments
- Appendix A. Tools of the Trade
- The Presentation Environment
- Appendix B. Presentation Checklists
- The Four Critical Questions
- WIIFY Triggers
- Seven Classic Opening Gambits
- 16 Flow Structures
- 12 Internal Linkages
- Seven External Linkages
- Five Graphic Continuity Techniques
Presenting to Win: The Art of Telling Your Story, Updated and Expanded Edition
ISBN: 0137144172
EAN: 2147483647
EAN: 2147483647
Year: 2003
Pages: 94
Pages: 94
Authors: Jerry Weissman