90 Seconds to Launch

The Opening Gambit, the USP, a forward link to Point B, another forward link to Tell 'em, and one more forward link into the Overview are the first important steps of any presentation. This continuous string creates a dynamic thrust that propels and energizes the balance of your time in front of your audience.

It's important that you hit these points, in that order, within the first 90 seconds of your presentation, at the maximum. Always remember the importance of the start of your presentation. If you lose your audience within that first 90 seconds, chances are that they will be lost forever. You never get a second chance to make a first impression .

But if you capture your audience's attention, define your Point B, and establish your credibility in those same 90 seconds, the audience is yours and they will follow you wherever you want them to go.

You never get a second chance to make a first impression.