Seven External Linkages


  1. Direct Reference. Mention specifically , by name , one or more members of your audience.

  2. Mutual Reference. Make reference to a person, company, or organization related to both you and your audience.

  3. Ask Questions. Address a question directly to one or more members of your audience.

  4. Contemporize. Make reference to what is happening today.

  5. Localize. Make reference to the venue of your presentation.

  6. Data. Make reference to current information that links to and supports your message.

  7. Customized Opening Graphic. Start your presentation with a slide that includes your audience, the location, and the date.



Presenting to Win. The Art of Telling Your Story
Presenting to Win: The Art of Telling Your Story, Updated and Expanded Edition
ISBN: 0137144172
EAN: 2147483647
Year: 2003
Pages: 94

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