Library of Congress Cataloging-in-Publication Data Weissman, Jerry. Presenting to win : the art of telling your story / Jerry Weissman p. cm. ISBN 0-13-046413-9 1. Business presentations. I. Title. HF5718.22.W45 2003 651.7'3--dc21 2002035832
2003 by Pearson Education, Inc. Publishing as Financial Times Prentice Hall Upper Saddle River, New Jersey 07458 Prentice Hall books are widely used by corporations and government agencies for training, marketing, and resale. For information regarding corporate and government bulk discounts please contact: Corporate and Government Sales (800) 382-3419 or corpsales@pearsontechgroup.com Or write: Prentice Hall PTR, Corporate Sales Dept., One Lake Street, Upper Saddle River, NJ 07458. Audience Advocacy, WIIFY, and Point B are service marks or registered service marks of Power Presentations, Ltd., 1988, 1995 Power Presentations, Ltd. PowerPoint is a registed trademark of Microsoft, Inc. Other company and product names mentioned herein are the trademarks or registered trademarks of their respective owners . All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher. Printed in the United States of America 10 9 8 7 6 5 4 3 2 1 Pearson Education LTD. Pearson Education Australia PTY, Limited Pearson Education Singapore, Pte. Ltd. Pearson Education North Asia Ltd. Pearson Education Canada, Ltd. Pearson Educaci ³n de Mexico, S.A. de C.V. Pearson Education ”Japan Pearson Education Malaysia, Pte. Ltd. DedicationTo the cherished memory of Louis and Rose Weissman, my beloved father and mother, fruition at last. |