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  Table of Contents
Presenting to Win: The Art of Telling Your Story
By Jerry Weissman
 
Publisher : Financial Times Prentice Hall
Date Published : March 03, 2003
ISBN : 0-13-046413-9
Pages : 304


In Presenting to Win: Persuading Your Audience Every Time , the world's #1 presentation consultant shows how to connect with even the toughest, most high-level audiences--and move them to action. Jerry Weissman shows presenters of all kinds how to dump those PowerPoint templates once and for all--and learn to tell compelling stories that focus on what's in it for their listeners. Drawing on dozens of practical examples and real case studies, Weissman shows presenters how to identify their real goals and messages before they even open PowerPoint; how to stay focused on what their listeners really care about; and how to capture their audiences in the first crucial 90 seconds. From bullets and graphics to the effective, sparing use of special effects, Weissman covers all the practical mechanics of effective presentation--and walks readers through every step of building a Power Presentation, from brainstorming through delivery. Unlike the techniques in other presentation books, this book's easy, step-by-step approach has been proven with billions of dollars on the line, in hundreds of IPO road shows before the world's most jaded investors.


   
  Table of Contents
Presenting to Win: The Art of Telling Your Story
By Jerry Weissman
 
Publisher : Financial Times Prentice Hall
Pub Date : March 03, 2003
ISBN : 0-13-046413-9
Pages : 304


    Copyright
    Praise for Presenting to Win
    FT Prentice Hall FINANCIAL TIMES
    Financial Times Prentice Hall Books
    Preface: What's Past Is Prologue
    Introduction: The Wizard of Aaaahs
      The Mission-Critical Presentation
      The Art of Telling Your Story
   
    Chapter 1.  You and Your Audience
      The Problem with Presentations
      The Power Presentation
      Persuasion: Getting from Point A to Point B
      Audience Advocacy
      Getting Aha !s
   
    Chapter 2.  The Power of the WIIFY
      What's In It For You?
      WIIFY Triggers
      The Danger of the Wrong "You"
   
    Chapter 3.  Getting Creative: The Expansive Art of Brainstorming
      The Data Dump
      Managing the Brainstorm: The Framework Form
      Brainstorming: Doing the Data Dump Productively
      Focus before Flow
   
    Chapter 4.  Finding Your Flow
      The 16 Flow Structures
      Which Flow Structure to Choose?
      Guidelines for Selecting a Flow Structure
      The Value of Flow Structures
      The Four Critical Questions
   
    Chapter 5.  Capturing Your Audience Immediately
      Seven Classic Opening Gambits
      Compound Opening Gambits
      Linking to Point B
      Tell 'em What You're Gonna Tell 'em
      90 Seconds to Launch
      Winning Over the Toughest Crowd
   
    Chapter 6.  Communicating Visually
      The Proper Role of Graphics
      Presenter Focus
      Less Is More
      Perception Psychology
      Graphic Design Elements
   
    Chapter 7.  Making the Text Talk
      Bullets Versus Sentences
      Wordwrap
      Crafting the Effective Bullet Slide
      Minimize Eye Sweeps with Parallelism
      Using the Build
      Bullet Levels
      Verbal Style
      Visual Style
      Text Guidelines
   
    Chapter 8.  Making the Numbers Sing
      The Power of Numeric Graphics
      Bar Charts
      Pie Charts
      Typography in Numeric Graphics
      The Hockey Stick
   
    Chapter 9.  Using Graphics to Help Your Story Flow
      The 35,000-Foot Overview
      Graphic Continuity Techniques
      Presenter Focus Revisited
      Graphics and the 35,000-Foot View
   
    Chapter 10.  Bringing Your Story to Life
      Verbalization: The Magic Ingredient
      Spaced Learning
      Internal Linkages
      Internal Linkages in Action
      Phraseology
   
    Chapter 11.  Customizing Your Presentation
      The Power of Customization
      The Illusion of the First Time
      External Linkages
      Gathering Material for Customization
      External Linkages in Action
   
    Chapter 12.  Pitching in the Majors
      End with the Beginning in Mind
      It All Starts with Your Story
      Practice, Practice, Practice
      Every Audience, Every Time
   
    Acknowledgments
    Appendix A.  Tools of the Trade
      The Presentation Environment
   
    Appendix B.  Presentation Checklists
      The Four Critical Questions
      WIIFY Triggers
      Seven Classic Opening Gambits
      16 Flow Structures
      12 Internal Linkages
      Seven External Linkages
      Five Graphic Continuity Techniques