Every Audience, Every Time


I've demonstrated many of the concepts in this book with examples from my work with companies preparing for their IPO road shows. Presenting an IPO road show is the ultimate in mission-critical assignments: It's like piloting a space shuttle flight, conducting the New York Philharmonic, or pitching the seventh game of the World Series. I hope you've found these IPO stories to be clear illustrations of the Power Presentations techniques.

More importantly, I hope you've recognized that these very same techniques can and should be used in every persuasive situation. Their fundamentals have existed since Aristotle. They have been used by Abraham Lincoln, Winston Churchill, John F. Kennedy, and Martin Luther King, Jr. You can use them too.

You may have a long and successful business career and never have the opportunity to present in an IPO road show. You may work in a field that isn't usually considered part of the business world: in a government agency, a community organization, or a not-for-profit group that provides many important and valuable services to our society. You may even work on a strictly unpaid, volunteer basis, perhaps as an officer of the Rotary club, the school board, or a charitable foundation.

No matter what kind of presentations you make, no matter where you make them, and no matter who your audiences are, you want to make your presentations as powerful and as persuasive as possible. The challenge is as urgent as convincing your company's executive team to support your new business idea, as close to home as winning your neighbor's support in a local election, or as personal as capturing the delighted interest of a classroom of first graders on Open School day. In every case, your results are on the line.

If a presentation is worth doing at all, it's worth doing well. Be all that you can be. Invest the time and energy to make every presentation a Power Presentation.

You may never get to pitch in the seventh game of the World Series, but every time you set out to persuade, you're pitching in the majors. Go for the win!



Presenting to Win. The Art of Telling Your Story
Presenting to Win: The Art of Telling Your Story, Updated and Expanded Edition
ISBN: 0137144172
EAN: 2147483647
Year: 2003
Pages: 94

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