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Full Frontal PR[c] Getting People Talking About You, Your Business, or Your Product
Full Frontal PR[c] Getting People Talking About You, Your Business, or Your Product
ISBN: 1576600998
EAN: N/A
Year: 2005
Pages: 105
BUY ON AMAZON
Table of Contents
BackCover
Full Frontal PR - Getting People Talking about You, Your Business, or Your Product
Introduction
Part I: The Dynamics of Exposure
Chapter 1: Word of Mouth
Going Verbal
Hitch Your Wagon to a Star
Fan Fare
Tying a Buzz On
Take It to the Streets
Billions and Billions of Buzz Served Here
Leave No Stone Unturned
Chapter 2: The Press: Merchants of Exposure
All Ears to You
Got Ethics?
Who Ya Gonna Get to Do the Dirty Work?
Selling That There Story
The Emily Post School of Media Manners
Part II: The Nitty-Gritty
Chapter 3: Power Tools for Building Buzz
Timeline: Ninety Days to All-Out Buzz
Chapter 4: Finding the Right News Hook
Take Good Notes
Look in the Couch Cushions
Chapter 5: Winding Up for the Pitch
Warming Up
Sealing Up the Holes in Your Hull
Dialing for Coverage
Easy Does It
You re on Third
Chapter 6: It s YOUR Interview
Practice Makes Perfect
It s Not What You Say ....
Speak Your Mind - Fiercely
How to Give a Dy-No-Mite Interview
Tips for Staying Out of Harm s Way
It s Not the Clothes You Wear ...
The Postmortem
Part III: Taking Media Exposure to the Next Level
Chapter 7: Source Filing 101
Again, Do Your Homework
Get This Party Started
Doing the Two-Step
Chapter 8: Going National
The Momentum at Hand
Serve It Hot
Take It to the Top
The Exclusive Story
There s Enough for Everyone
Chapter 9: That Internet Chapter
You Must Be This Tall to Ride the Web
Let s Talk about E-Mail, Baby
Get Wired
Research and Snoop, Dawg
Give Away the Goods
Modem Operandi: Online Gadgets and Gizmos
Afterword: Why PR Doesn t Happen Overnight
Appendix: The Cool Sources for a PR Wiz
Buzz Your
E Releases
ENewsRelease
Internet Media Fax
The Journalist s Toolbox
O Dwyer s
PartyLine
PR Made Easy
PR News
PR Newswire
PR Week
PRanywhere
Press Access
Public Relations Tactics
Publicity Hound
Ragan Communications, Inc.
Relegence
Vocus
Index
Index_B
Index_C
Index_D
Index_E
Index_F
Index_G
Index_H
Index_I
Index_J
Index_K
Index_L
Index_M
Index_N
Index_O
Index_P
Index_Q
Index_R
Index_S
Index_T
Index_U
Index_V
Index_W
Index_Y
Index_Z
List of Tables
List of Sidebars
Full Frontal PR[c] Getting People Talking About You, Your Business, or Your Product
ISBN: 1576600998
EAN: N/A
Year: 2005
Pages: 105
BUY ON AMAZON
Oracle Developer Forms Techniques
Obtaining Query Count Without EXECUTE-ing a Query
Avoiding Confusion Between DO_KEY and the Corresponding KEY- Trigger
Passing Data from the Called Form to the Calling Form
Encapsulation
Preventing Validation of WHEN-VALIDATE-ITEM for Control Items During Query Time
Developing Tablet PC Applications (Charles River Media Programming)
Your First Windows Forms Application
WMI and Hardware
Power Management for the Tablet PC
Virtual Joystick
Tablet Fax
MySQL Clustering
Auto-discovery of Databases
Restoring a Backup
High-Speed Interconnects
Common Setups
An Overview of Binary Options
Mastering Delphi 7
Delphi 7 and Its IDE
The Delphi Programming Language
Core Library Classes
Web Programming with IntraWeb
Appendix C Free Companion Books on Delphi
Persuasive Technology: Using Computers to Change What We Think and Do (Interactive Technologies)
The Functional Triad Computers in Persuasive Roles
Computers as Persuasive Tools
Computers as Persuasive Media Simulation
Credibility and Computers
The Ethics of Persuasive Technology
Quartz Job Scheduling Framework: Building Open Source Enterprise Applications
Hello, Quartz
The Quartz SchedulerFactory
Managing the Scheduler
Creating a Quartz Plug-In
Configuring JobStoreCMT
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