Risks of Not Performing Step 1

One of the major risks of not performing this step is that you may end up building a BI decision-support solution that has no strong business driver and does not support a strategic business goal. This can lead to a disappointed business community and an unhappy management group at the end of the project. No matter how valuable the BI application is from an IT perspective, it may not meet the expectations of the business community. If the business people are not content with the information provided to them, they might reject other BI solutions proposed by IT to solve other business problems.