Chapter 19. Information Architecture for the Enterprise

What the goal of EIA is (it's not centralization)

Practical EIA design techniques for top-down and bottom-up navigation, search, and emergent or "guerrilla" approaches

How in-house EIA competency can and often does grow, both strategically and operationally

What EIA work needs to get done, and what kinds of people should do it

How to pay for and position an in-house EIA group

What EIA services should be provided

How to grow an EIA group over time