SQL Notification Services is a platform for developing and deploying rich, highly scalable notification applications. It greatly reduces the development time required to build applications with sophisticated features, and provides an execution engine for executing those applications efficiently . Applications built on the Notification Services platform are reliable, secure, and can be administered easily.
Notification applications are becoming increasingly important in a world in which people want to receive personalized and timely information on whatever device they may be carrying. Many people recognize the value of notification applications, but underestimate the complexity of building them well. SQL Notification Services offers an elegant solution to the problem, allowing developers to focus on the core logic of their applications rather than the more basic platform issues.