322 Should You Design for Scrolling?
329 Guiding Users, Step by Step
333 Keep Like with Like
344 Satisfy Your Users' Expectations
347 Using White Space
A company has only a browser-size canvas on which to present its message on the Web. People garner their impressions of a Web site based on what they see at a glance, and there's no guarantee that that will be everything on the first screeneven items that are bold and flashing. Web users have learned through experience to expect certain items in certain areas and to ignore others. Understanding users' behavior and expectations can help you create layouts that satisfy them and make it more likely that they'll get your message.
Web designers must convey abundant information about a company or organization in a very limited space. Emphasizing the information that is of the highest priority to users is critical to attracting their interest. Conducting user testing will help you understand your audience so that you can match your site's design to its needs.
Common page layout mistakes include:
Following usability guidelines for presenting page elements can help you avoid these mistakes.