Chapter 8: Who s Minding the Store?

Chapter 8: Who’s Minding the Store?

  1. Jay A. Scansaroli and David M. Szymanski, “Who’s Minding the Future?” Retailing Issues Newsletter, Center for Retailing Studies, Texas A&M University, January 2002, Volume 14, Number 1, pp. 6–7.

  2. Beth Negus Viveiros, “Novel Approach,” Direct, March 1, 2002, pp. 37–38.

  3. Paco Underhill, Why We Buy: The Science of Shopping (New York: Simon & Schuster Books, May 1999), Chapter 1. Reprinted with the permission of Simon & Schuster Adult Publishing Group. Copyright 1999 by Obat, Inc.

  4. Don Peppers, “Putting the “E” in Sears,”, February 17, 2002, pp. 6–8.

Why CRM Doesn't Work(c) How to Win by Letting Customers Manage the Relationship
Why CRM Doesnt Work: How to Win By Letting Customers Manage the Relationship
ISBN: 1576601323
EAN: 2147483647
Year: 2003
Pages: 141

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