Chapter 8: Who s Minding the Store?


Chapter 8: Who’s Minding the Store?

  1. Jay A. Scansaroli and David M. Szymanski, “Who’s Minding the Future?” Retailing Issues Newsletter, Center for Retailing Studies, Texas A&M University, January 2002, Volume 14, Number 1, pp. 6–7.

  2. Beth Negus Viveiros, “Novel Approach,” Direct, March 1, 2002, pp. 37–38.

  3. Paco Underhill, Why We Buy: The Science of Shopping (New York: Simon & Schuster Books, May 1999), Chapter 1. Reprinted with the permission of Simon & Schuster Adult Publishing Group. Copyright 1999 by Obat, Inc.

  4. Don Peppers, “Putting the “E” in Sears,” 1to1.com/inside1to1, February 17, 2002, pp. 6–8.




Why CRM Doesn't Work(c) How to Win by Letting Customers Manage the Relationship
Why CRM Doesnt Work: How to Win By Letting Customers Manage the Relationship
ISBN: 1576601323
EAN: 2147483647
Year: 2003
Pages: 141

Similar book on Amazon

flylib.com © 2008-2017.
If you may any questions please contact us: flylib@qtcs.net