Summary

CRM is a strategy that businesses implement to improve the quality of all their customer interactions. For companies using industry standard technologies such as Active Directory, SQL Server, and Exchange Server, Microsoft CRM is an excellent choice as the technology platform for implementation of their CRM strategies. Microsoft designed the Microsoft CRM software to address the common user and IT complaints related to earlier CRM applications. In particular, Microsoft CRM uses all of the common tools that employees already use every day, such as Outlook, Internet Explorer, and Excel. It also uses industry standard network technologies such as Active Directory, SQL Server, and Exchange Server to help minimize the time required by IT professionals to deploy and administer the software.

Microsoft CRM uses entities as the data storage mechanism for the record types in the software. System administrators can customize the default system entities, including modifying their forms and views. You can also create entirely new custom entities to capture data about new record types unique to your business. In addition to entity customization, Microsoft CRM offers a variety of customization and integration options.