Table of Contents

eBay Auction Templates Starter Kit
By Michael Miller
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Publisher: Que
Pub Date: May 22, 2006
Print ISBN-10: 0-7897-3563-6
Print ISBN-13: 978-0-7897-3563-8
Pages: 336

Table of Contents  | Index

		Copyright
		About the Author
		Acknowledgments
		We Want to Hear from You!
		Reader Services
		Introduction
		Part I:  Creating More Effective Auction Listings
			Chapter 1.  The Good, the Bad, and the Ugly: Do's and Don'ts for Effective Auction Listings
				Essential Elements of an Effective eBay Auction Listing
				Employing Good Listing Design
				Ten Ways to Create a More Effective Auction Listing
				Ten Things Not to Do in Your Auction Listings
				Different Ways to Create Better-Looking eBay Listings
		Part II:  Using Predesigned Auction Templates
			Chapter 2.  Using Standard Text Formatting and eBay's Listing Designer
				Formatting a Normal Auction Listing with the Text Editor
				Enhancing Your Listing with Listing Designer
				Using Listing Designer Themes in eBay Turbo Lister
				Use Other Programs to Create Fancy eBay Listings
			Chapter 3.  Using Auction Listing Services and Software
				Using Auction Listing Services
				Using Auction Listing Software
				Another Listing Creation Option: Third-Party Auction Templates
			Chapter 4.  Using Third-Party Auction Templates
				How to Use Auction Templates
				Using Create-Your-Own Template Websites
				Using Downloadable Auction Templates
				Using the Auction Templates on the CD
		Part III:  Creating Your Own Auction Templates
			Chapter 5.  Learning How to Code with HTML
				Understanding Basic HTML
				Working with HTML Tables
				HTML Codes You Can't Use in Your eBay Listings
				Applying Advanced Formatting with Cascading Style Sheets
				How to Create Your HTML Code
				Testing Your HTML Code
			Chapter 6.  Creating Text-Based HTML Auction Templates
				Creating Simple Text Descriptions
				Working with Titles and Subtitles
				Working with Different Type Faces and Sizes
				Working with Different Text Colors
				Working with Widths and Margins
			Chapter 7.  Adding Pictures to Your Auction Templates
				Using Pictures in Your Auction Listings
				Adding Images Within Your Item Description
				Adding Borders to Your Photos
				Applying Special Picture Effects
				Protecting Your Pictures from Image Theft
			Chapter 8.  Working with Tables, Borders, and Backgrounds
				Creating Listings with Multiple Sections
				Creating Multiple-Column Listings
				Arranging Images on the Page
				Adding Color Borders
				Adding Color Backgrounds
				Adding Image Borders, Backgrounds, and Banners
			Chapter 9.  Adding Other Page Elements and Special Effects
				Adding Web Page and Email Links
				Adding Special Elements
				Cross-Promoting Your Other Auctions
				Adding Audio and Video to Your Listing
			Chapter 10.  Putting It All Together: Ten Ready-to-Use Auction Templates
				Ten Sophisticated Auction Templates
				Where to Go from Here
		Appendixes
			Appendix A.  HTML for About Me and eBay Stores Pages
				HTML for Your About Me Page
				HTML for Your eBay Stores Pages
			Appendix B.  Contents of the eBay Auction Templates Starter Kit CD
				Software Programs
				Third-Party Auction Templates
				Templates and Special Effects from This Book
				There's More in the Readme File
		Index