Chapter 43. Beyond Search: What s Next for Google

Chapter 43. Beyond Search: What's Next for Google

As big as the company is, Google just keeps getting bigger. In calendar year 2005, Google's revenues jumped an astounding 50%, to $6 billionand its profits tripled to $1.6 billion.

How big can Google get? And what does it have to do to keep growing like this? The future of Google is the subject of much speculation on the part of market and financial analysts; there are clues, however, to Google's future directionif you know where to look.