Before we begin our journey of creating customer loyalty, let me share a few thoughts about micromanagement. Micromanagement is that phenomenon where workers at every level are driven by management to accomplish tasks. Micromanagement strips the worker of creativity and self-initiative because micromanagers attempt to tell workers what to do and how to do it. Micromanagers only recognize workers for the completion of a task or series of tasks and they do not recognize workers as knowledgeable, skillful, unique resources. Micromanagers only recognize one path to accomplishment.

When you examine the activities that create loyalty, it is important to understand that these activities are interpersonal skills. No two individuals will exercise these activities in the same way. Creating loyalty is the application and an appreciation of our uniqueness. The activities that are described do not suggest micromanagement. Quite the opposite: the application of these principles should be rich with your personality, skills, and unique talents. Creating loyalty is based on recognizing your customers and business as evolving, dynamic, singular entities.

Why Customers Come Back. How to Create Lasting Customer Loyalty
Why Customers Come Back: How to Create Lasting Customer Loyalty
ISBN: 1564146952
EAN: 2147483647
Year: 2003
Pages: 110

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