2. What is trade dress?

In addition to a label, logo or other identifying symbol, a product may also come to be identified by its distinctive shape (the Galliano liquor bottle) or packaging (the Kodak film package). Likewise, a service may be identified by its distinctive decor (the decorating motif used by the Banana Republic clothing stores). Collectively, these types of identifying features are commonly termed “trade dress.”

Related terms: confusion of consumers; trade dress; unfair competition.

Patent Copyright & Trademark
Patent, Copyright & Trademark: An Intellectual Property Desk Reference
ISBN: 1413309208
EAN: 2147483647
Year: 2003
Pages: 152

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