Section 15.4. Action Items


15.4. Action Items

To create effective applications in .NET that take advantage of Visual Studio and the AdWords API web services:

  • Use .NET to generate a proxy class to easily access the functionality of the Google web services.

  • Understand how to drill down the hierarchy of AdWords objects; for example, using campaign IDs to access AdGroups, and AdGroup IDs to access keywords.

  • Expect to implement applications that use the AdWords API across a wide range of AdWords objects.

  • Plan to test for specific values in objects within the AdWords hierarchy, such as Keyword text, and take actions (such as replacing that text) when there is a match.



Google Advertising Tools. Cashing in with AdSense, AdWords, and the Google APIs
Google Advertising Tools: Cashing in with Adsense, Adwords, and the Google APIs
ISBN: 0596101082
EAN: 2147483647
Year: 2004
Pages: 145
Authors: Harold Davis

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