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Presenting to Win: The Art of Telling Your Story, Updated and Expanded Edition

ISBN: 0137144172
EAN: 2147483647

Year: 2003
Pages: 94

Authors: Jerry Weissman

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• Main Page
• Table of content
• Copyright
• Praise for Presenting to Win
• FT Prentice Hall FINANCIAL TIMES
• Financial Times Prentice Hall Books
• Preface: What s Past Is Prologue
• Introduction: The Wizard of Aaaahs
• The Mission-Critical Presentation
• The Art of Telling Your Story
• Chapter 1. You and Your Audience
• The Problem with Presentations
• The Power Presentation
• Persuasion: Getting from Point A to Point B
• Audience Advocacy
• Getting Aha s
• Chapter 2. The Power of the WIIFY
• What s In It For You?
• WIIFY Triggers
• The Danger of the Wrong You
• Chapter 3. Getting Creative: The Expansive Art of Brainstorming
• The Data Dump
• Managing the Brainstorm: The Framework Form
• Brainstorming: Doing the Data Dump Productively
• Focus before Flow
• Chapter 4. Finding Your Flow
• The 16 Flow Structures
• Which Flow Structure to Choose?
• Guidelines for Selecting a Flow Structure
• The Value of Flow Structures
• The Four Critical Questions
• Chapter 5. Capturing Your Audience Immediately
• Seven Classic Opening Gambits
• Compound Opening Gambits
• Linking to Point B
• Tell em What You re Gonna Tell em
• 90 Seconds to Launch
• Winning Over the Toughest Crowd
• Chapter 6. Communicating Visually
• The Proper Role of Graphics
• Presenter Focus
• Less Is More
• Perception Psychology
• Graphic Design Elements
• Chapter 7. Making the Text Talk
• Bullets Versus Sentences
• Wordwrap
• Crafting the Effective Bullet Slide
• Minimize Eye Sweeps with Parallelism
• Using the Build
• Bullet Levels
• Verbal Style
• Visual Style
• Text Guidelines
• Chapter 8. Making the Numbers Sing
• The Power of Numeric Graphics
• Bar Charts
• Pie Charts
• Typography in Numeric Graphics
• The Hockey Stick
• Chapter 9. Using Graphics to Help Your Story Flow
• The 35,000-Foot Overview
• Graphic Continuity Techniques
• Presenter Focus Revisited
• Graphics and the 35,000-Foot View
• Chapter 10. Bringing Your Story to Life
• Verbalization: The Magic Ingredient
• Spaced Learning
• Internal Linkages
• Internal Linkages in Action
• Phraseology
• Chapter 11. Customizing Your Presentation
• The Power of Customization
• The Illusion of the First Time
• External Linkages
• Gathering Material for Customization
• External Linkages in Action
• Chapter 12. Pitching in the Majors
• End with the Beginning in Mind
• It All Starts with Your Story
• Practice, Practice, Practice
• Every Audience, Every Time
• Acknowledgments
• Appendix A. Tools of the Trade
• The Presentation Environment
• Appendix B. Presentation Checklists
• The Four Critical Questions
• WIIFY Triggers
• Seven Classic Opening Gambits
• 16 Flow Structures
• 12 Internal Linkages
• Seven External Linkages
• Five Graphic Continuity Techniques