Table of content
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Advanced Topics in End User Computing (Vol. 3) Authors: Mahmood M. A. Published year: 2003 Pages: 1/191 |
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- Table of Contents
- Table of Contents
- BackCover
- Advanced Topics in End User Computing, Volume 3
- Preface
- Section I: E-Commerce Processes and Practices
- Chapter 1: TAM or Just Plain Habit: A Look at Experienced Online Shoppers
- Introduction
- Conceptual Background and Research Model
- Data Collection
- Data Analysis
- Discussion
- References
- Endnotes
- Appendix: Correlation Matrix
- Chapter 2: Assessing Customer Perceptions of Web Site Service Quality in Digital Marketing Environments
- Introduction
- SERVQUAL and IS-SERVQUAL
- Research Methodology
- Results
- Discussion Implications
- Conclusions
- Acknowledgments
- References
- Endnotes
- Appendix A: The Initial EC-SERVQUAL
- Appendix B: The Final EC-SERVQUAL
- Chapter 3: On-Line Retailing: What Drives Success? Evidence From Ireland
- Introduction
- Literature Review
- Research Methodology
- Profile of Organizations
- Findings
- Conclusions and Further Research
- References
- Chapter 4: Website Retailing: Electronic Supply Chain Replenishment
- Introduction
- Research Model
- Methodology
- Results
- Discussion and Conclusions
- References
- Chapter 5: A Meta-Analysis Approach Toward the Development of an Integrative Framework for Online Consumer Behavior Research1
- Introduction
- Study Approach
- Review of Study Findings
- Integrative Framework
- Discussion
- Conclusion
- References
- Chapter 6: Understanding Web Information Search Behavior: An Exploratory Model
- Introduction
- Justification for the Model
- Consumer External Information Search
- The Cost of Information Search
- Model Development
- Personal Variables
- Demographic Variables
- Behavioral Variables
- Perceived Risk
- Optimum Stimulation Level
- Enduring Involvement
- Learning Style
- Web Use and Experience Variables
- Web Search Behavior
- Recording of Web Search Behavior
- Search Outcome Variables
- Contribution of the Proposed Model of Web-Search Behavior
- A Future Research Agenda
- Conclusions
- References
- Endnotes
- Chapter 7: Motivation and Search Intensity: An Investigation of Online Consumer Search Behavior1
- Introduction
- Health Information Search Background
- Model and Hypotheses
- Method
- Results
- Discussion and Implications
- Limitations and Future Research
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Advanced Topics in End User Computing (Vol. 3) Authors: Mahmood M. A. Published year: 2003 Pages: 1/191 |
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