Do We Enter the Market?

For all the excitement surrounding PW games and the semi-mystical properties they supposedly have for creating revenue, not everyone should necessarily get involved in all the market channels, or even in the overall market. These games take more commitment in money, people, and CS than the standard "fire and forget" retail unit; if you aren't prepared to make that commitment, why risk making a meteoric fall?

If you're still interested, then you need to understand the basic differences between the markets, which are covered in more detail later. Here's the big difference, however:

A PW isn't just a game; it is also a service.

Grind that idea into your head right now. It is another of the recurring themes of this book. If you don't understand what this statement means by the time you've finished reading the book, do not, under any circumstances, attempt to enter the PW market. You need to do more research first, until you understand what that one sentence really means.